Making Financial Data Actually Mean Something
We started dranysveliq because too many people were drowning in numbers without understanding what those numbers meant for their lives. Balance sheets, cash flows, investment returns – all just figures on a screen until someone explains the story behind them.
Since 2017, we've been teaching Australians how to read between the lines of financial data. Not just what the numbers say, but what they mean for buying a home, planning retirement, or building a business.
How We Got Here
Eight years of teaching people to trust their own understanding of money. Here's what that journey looked like.
Started with twenty students in Coffs Harbour
We ran evening workshops at the community center. Most attendees had never looked at their superannuation statements. By month three, they were analyzing fund performance and asking their providers tough questions.
Expanded to online learning programs
People from regional areas kept asking if they could join remotely. We built our first digital course on reading property market data. Turns out teaching someone to spot misleading statistics works just as well over video.
Launched specialized business finance track
Small business owners needed different skills – interpreting profit margins, understanding cash flow gaps, reading supplier terms. We developed courses that connected financial data to actual business decisions they faced daily.
Added investment analysis program
Interest rate changes had everyone confused about bond yields and portfolio balance. We created modules that explained market movements in plain language, showing how global events translated to local investment choices.
Building next generation curriculum
We're developing courses on emerging financial tools and digital banking data. Our September 2025 cohort will learn to navigate cryptocurrency reporting, analyze fintech statements, and understand algorithmic lending decisions.
What Makes Our Approach Different
We focus on interpretation skills that last longer than any specific financial product or market condition.
Real Documents
We use actual bank statements, fund reports, and business financials. Students learn to spot the important details in real-world formats, not simplified textbook examples.
Small Group Learning
Maximum twelve students per course. Everyone gets their questions answered without waiting. We've found this size lets people admit what they don't understand without feeling exposed.
Flexible Scheduling
Evening and weekend sessions because most people have jobs. Course content stays accessible for three months after completion so you can review when you're actually making financial decisions.
| Learning Focus | Skill Developed | Practical Application |
|---|---|---|
| Statement Analysis | Reading transaction patterns and fee structures | Identifying unnecessary charges, optimizing account usage |
| Market Data Interpretation | Understanding price movements and trend indicators | Making informed property or investment timing decisions |
| Business Financials | Analyzing profitability and cash flow cycles | Planning inventory purchases, negotiating supplier terms |
| Investment Reports | Evaluating fund performance and risk metrics | Comparing superannuation options, adjusting portfolio balance |
Elspeth Kincaid
Director of Financial Education
I spent fifteen years as a financial advisor before realizing most people didn't need investment advice – they needed someone to explain what their existing financial documents actually said. The breaking point came when a client asked me to interpret their mortgage statement because their bank wouldn't explain the offset account calculation.
Started teaching interpretation skills in 2017. Turns out when people understand their own data, they make better decisions than any advisor could make for them. Now I spend my time building courses that turn confusing financial jargon into information people can actually use.
Our next program starts in August 2025. We're accepting applications through June for anyone ready to stop feeling lost when they look at their financial statements.
Learning That Sticks
We don't teach theory. Each session works through real scenarios – comparing home loan offers, evaluating fund performance reports, understanding business profit and loss statements. Students bring their own documents and we work through them together.
The goal isn't memorizing formulas. It's building confidence to open your banking app, investment statement, or business dashboard and actually understand what you're looking at. That skill stays relevant regardless of which financial products you choose.
Who This Helps
First-time property buyers trying to compare mortgage options. Small business owners who know their business but not their balance sheet. People approaching retirement who need to understand their super statements.
Anyone who's ever stared at a financial document and wished someone would just explain it in normal language. That's who we work with.
Ready to Understand Your Own Finances?
Our next intake opens in August 2025. Programs run for eight weeks with sessions twice weekly. You'll learn to read the financial documents that actually matter to your situation – whether that's property data, investment reports, or business financials.
View Learning Programs